Using Semiotics in Marketing

How to Achieve Consumer Insight for Brand Growth and Profits

Rachel Lawes

Business & Economics / Marketing / Research

Market Research Methodologies: Multi-Method and Qualitative Approaches

Multi-Method and Qualitative Approaches

Takhar-Lail, Amandeep

Business & Economics / Marketing / Research

Upside

Profiting from the Profound Demographic Shifts Ahead

Kenneth W. Gronbach , M. J. Moye

Business & Economics / Marketing / Research

Identity Politics and Its Impact on the Spread of Digital Marketing

(A Framework to Manage Country Level Political Risk in Ethiopia)

Daniel B. Solomon

Business & Economics / Marketing / Research

Opportunities and Challenges of Business 5.0 in Emerging Markets

Dadwal, Sumesh , Kumar, Pawan , Singh, Gursimranjit , Verma, Rajesh

Business & Economics / Marketing / Research

Common Data Sense for Professionals

A Process-Oriented Approach for Data-Science Projects

Rajesh Jugulum

Business & Economics / Marketing / Research

Brand Management in a Co-Creation Perspective

Communication as Constitutive of Brands

Heidi Hansen

Business & Economics / Marketing / Research

Research Design

Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches

Patricia Leavy

Business & Economics / Marketing / Research

Behavioural Research for Marketing

A Practitioner's Handbook

Julian Adams

Business & Economics / Marketing / Research

Extending Boundaries

The Impact of the Digital World on Consumers and Marketing

Jolanta Tkaczyk , Marcin Awdziej

Business & Economics / Marketing / Research

Marketing Research

A Practical Approach

Bonita Kolb

Business & Economics / Marketing / Research

Theory Construction and Model-Building Skills

A Practical Guide for Social Scientists

Jacob Jacoby , James Jaccard

Business & Economics / Marketing / Research

Handbook of Marketing Scales

Multi-Item Measures for Marketing and Consumer Behavior Research

Richard G. Netemeyer , William O. Bearden

Business & Economics / Marketing / Research

Anti-Consumption

Exploring the Opposition to Consumer Culture

Hélène Cherrier , Michael S W Lee

Business & Economics / Marketing / Research

Asking Questions

The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Brian Wansink , Norman M. Bradburn , Seymour Sudman

Business & Economics / Marketing / Research