Rate this book
What to read after Handbook of Marketing Scales?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Handbook of Marketing Scales" by Richard G. Netemeyer! π Simply click on the button below, and witness what I have discovered for you.
Handbook of Marketing Scales
Multi-Item Measures for Marketing and Consumer Behavior Research
Richard G. Netemeyer , William O. Bearden
This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.
Are you curious to discover the likelihood of your enjoyment of "Handbook of Marketing Scales" by Richard G. Netemeyer? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.