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STEM

Strategy. Technology. Entrepreneurship. Management.

CB Rao

Business & Economics / Strategic Planning

This book, STEM, brings together in a unique integrative framework, the domains of Strategy, Technology, Entrepreneurship and Management. It presents the practice of STEM for the development of firms and industries. This book has four sections devoted to the four domains. The sections are independent yet interconnected.

The four sections together provide multiple concepts and constructs for understanding industry structure and formulating competitive strategy for diverse categories of firms, businesses, and industries, with a strong bias towards entrepreneurship and entrepreneurial thinking. The book would be useful for students as well as working professionals, besides academicians, business leaders and public administrators, enabling them to play the roles of their choice in industrial and economic development.

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