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Understanding Enterprise
Entrepreneurs and Small Business
Ken O'Neill , Simon Bridge
Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.
New to this Edition:
- Extensively revised to take into account the latest thinking and research, with updated content and examples throughout
- Updated coverage of the impact and failings of comparative government policies
- Enhanced pedagogical features to engage students and enliven their learning experience
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