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The Art of Money Getting

Golden Rules for Making Money

P. Barnum

Business & Economics / Entrepreneurship

The Art of Money Getting Or; Golden Rules for Making Money. By P.T. Barnum. Phineas Taylor Barnum (July 5, 1810 - April 7, 1891) was an American showman, businessman, scam artist and entertainer, remembered for promoting celebrated hoaxes and for founding the circus that became the Ringling Bros. and Barnum & Bailey Circus. Although Barnum was also an author, publisher, philanthropist, and for some time a politician, he said of himself, "I am a showman by profession...and all the gilding shall make nothing else of me," and his personal aims were "to put money in his own coffers." Barnum is widely, but erroneously, credited with coining the phrase "There's a sucker born every minute." Born in Bethel, Connecticut, Barnum became a small-business owner in his early twenties, and founded a weekly newspaper, before moving to New York City in 1834. He embarked on an entertainment career, first with a variety troupe called "Barnum's Grand Scientific and Musical Theater," and soon after by purchasing Scudder's American Museum, which he renamed after himself. Barnum used the museum as a platform to promote hoaxes and human curiosities such as the '"Feejee" mermaid' and "General Tom Thumb." In 1850 he promoted the American tour of singer Jenny Lind, paying her an unprecedented $1,000 a night for 150 nights. After economic reversals due to bad investments in the 1850s, and years of litigation and public humiliation, he used a lecture tour, mostly as a temperance speaker, to emerge from debt. His museum added America's first aquarium and expanded the wax figure department.
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