What to read after Outthink the Competition?

Now is the time to break the addiction to business- as-usual. In the face of disruption, you can't fall back on the tried-and-true rules that worked in the past. Competitors are no longer confined to your industry. The game has changed and a new playbook is needed to succeed. Outthink the Competition: How Innovative Companies and Strategists See Options Others Ignore, by business strategist, NYU Professor, Fast Company blogger, Kaihan Krippendorff is this strategic playbook. The Outthinker Process is a proven repeatable system that will let you and your team harness strategic creativity, activate innovation, and create a differentiated strategy prepared to take on the uncertain future. Since the release of the first edition of Outthink the Competition (Wiley, 2011), more than $2.5B in new revenue has been created by clients using the methodology and tools at some of the most recognizable organizations in the world including Bank of America, CVS Health, L'Oreal, Microsoft, TIAA, and Viacom. The second edition of Outthink the Competition includes strategic industry reports-- key trends and a business model analysis of where opportunity for disruption lies. It also explores new stories of lesser-known breakthrough companies such as PillPack, Flatiron Heath, and Lemonade Insurance along with updates on well-known disruptors like Google, Netflix, and Aldi. These companies' stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: - The Outthinker Process: A repeatable framework for developing strategic plans, filling your innovation options portfolio, and experimenting and testing ideas before they come to life - The Eight Dimensions of Strategic Innovation (8Ps): position, product, promotion, price, placement, physical experience, process, and people - The Five Stratagems that are most used by winning companies today - A common language that your team and organization can use to talk about strategy and innovation Companies and individuals that succeed in today's rapidly transforming business environment are those that can see overlooked opportunities, leverage underutilized resources, and seize asymmetric advantages. This book is both an entertaining and educational resource that teaches these skills.