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Consumer-Driven Innovation in Food and Personal Care Products
Hal MacFie , S R Jaeger
- Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD
- Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing
- Chapters review the different viewpoints on consumer research methods and statistics for NPD
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