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Body Language: How to Master the Art of Nonverbal Communication with People (Gain the Unfair Advantage of Persuasion and Read People's Minds in Business)

Dean Cruz

Self-Help / Anxieties & Phobias

Body language and nonverbal communication account for roughly 55% of what we 


communicate. 38% of what we communicate is related to our tonality, and ONLY 


SEVEN percent is related to WHAT WE ACTUALLY SAY. This makes

a lot of sense, if we say "I'm so happy", but our body is slouched, and we 


say it in a sad tonality, NOBODY will believe it. Likewise, if we say, "I'm 


so sad", but shout it out like we're excited and happy, we are going to 


interpret the person as lying or actually feeling happy inside. Body language 


and tonality matters.



Although there are certain gestures that have been declared universal (have a 


common meaning throughout the world), most gestures mean different things in 


different cultures, regions, nations and even cities across the world. A 


certain gesture might mean something good in a certain part of the world but 


in another, it could be nasty or even an insult. Therefore, before using a 


gesture one is used to in their own culture, they should first find out the 


message they would be conveying when they intend to visit another region with 


a different culture. Otherwise, someone might just break their nose when all 


they want to do is to tell them how good they look.

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