Rate this book
What to read after Advanced Customer Analytics?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Advanced Customer Analytics" by Mike Grigsby! 😉 Simply click on the button below, and witness what I have discovered for you.
Exciting news! I've found some fantastic books for you! 📚✨ Check below to see your tailored recommendations. Happy reading! 📖😊
Advanced Customer Analytics
Targeting, Valuing, Segmenting and Loyalty Techniques
Mike Grigsby
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.
A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.
Do you want to read this book? 😳
Buy it now!
Are you curious to discover the likelihood of your enjoyment of "Advanced Customer Analytics" by Mike Grigsby? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.
