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To win regularly, you need to capture both the hearts and the minds of jurors.
The mind is simpler to persuade. You capture jurors’ minds through your cross examination, if the defense is one of prosecutorial problems ... bad machine or bad procedures, or through your witnesses if the defense is something else ... GERD, necessity, etc.
The heart is more difficult. To persuade the heart, you need to give jurors a simple answer to the question posed by family and friends, “How come you let the drunk go?” You need to make jurors want to let your client off.
Innovative DUI Trial Tools provides strategies and language for persuading both hearts and minds. These methods and arguments have succeeded in trial after trial, and can work for you.
The mind is simpler to persuade. You capture jurors’ minds through your cross examination, if the defense is one of prosecutorial problems ... bad machine or bad procedures, or through your witnesses if the defense is something else ... GERD, necessity, etc.
The heart is more difficult. To persuade the heart, you need to give jurors a simple answer to the question posed by family and friends, “How come you let the drunk go?” You need to make jurors want to let your client off.
Innovative DUI Trial Tools provides strategies and language for persuading both hearts and minds. These methods and arguments have succeeded in trial after trial, and can work for you.
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