Handbook of Services Marketing and Management

Dawn Iacobucci , Teresa Swartz

Business & Economics / Customer Relations

The Rise of Blockchain Applications in Customer Experience

Alolo, Abdul-Raheed , Amoako, George Kofi , Awini, Gideon , Majeed, Mohammed , Ofori, Kwame Simpe

Business & Economics / Customer Relations

Matter

Move Beyond the Competition, Create More Value, and Become the Obvious Choice

Julie Williamson , Peter Sheahan

Business & Economics / Customer Relations

The Secrets of Word-of-Mouth Marketing

How to Trigger Exponential Sales Through Runaway Word of Mouth

George Silverman

Business & Economics / Customer Relations

The Customer Education Playbook

How Leading Companies Engage, Convert, and Retain Customers

Barry Kelly , Daniel Quick

Business & Economics / Customer Relations

Customer Relationship Imprinting

The Six Elements that Ensure Exceptional Service Without Exception

Michael Barnett

Business & Economics / Customer Relations

The Relationship Marketer

Rethinking Strategic Relationship Marketing

Mogens Bjerre , Soren Hougaard

Business & Economics / Customer Relations

Customer Relationship Management

Concepts and Technologies

Francis Buttle , Stan Maklan

Business & Economics / Customer Relations

Revenue Assurance

Expert Opinions for Communications Providers

Eric Priezkalns

Business & Economics / Customer Relations

Call Centers For Dummies

Afshan Kinder , Bruce Simpson , Real Bergevin , Winston Siegel

Business & Economics / Customer Relations

The Swipe-Right Customer Experience

How to Attract, Engage, and Keep Customers in the Digital-First World

Belinda Gerdt , Sanna Eskelinen

Business & Economics / Customer Relations

Customer Data Platforms

Use People Data to Transform the Future of Marketing Engagement

Christopher B. O'Hara , Martin Kihn

Business & Economics / Customer Relations

Website Quality and Shopping Behavior

Quantitative and Qualitative Evidence

Petr Weinlich , Tereza Semerádová

Business & Economics / Customer Relations

A Complaint Is a Gift, 3rd Edition

How to Learn from Critical Feedback and Recover Customer Loyalty

Janelle Barlow

Business & Economics / Customer Relations

Emotions and Emotional Intelligence in Organizations

Nicolae Sfetcu

Business & Economics / Customer Relations