Mass Affluence

Seven New Rules of Marketing to Today's Consumer

Brian Johnson , Paul Nunes

Business & Economics / Consumer Behavior

Ulysses by James Joyce

James Joyce

Business & Economics / Consumer Behavior

Can't Buy Me Like

How Authentic Customer Connections Drive Superior Results

Bob Garfield , Doug Levy

Business & Economics / Consumer Behavior

Groundswell

Winning in a World Transformed by Social Technologies

Charlene Li , Josh Bernoff

Business & Economics / Consumer Behavior

Buyology

Truth and Lies About Why We Buy

Martin Lindstrom

Business & Economics / Consumer Behavior

Understanding Consumption

Angus Deaton

Business & Economics / Consumer Behavior

Microeconomics and Behavior

Robert H. Frank

Business & Economics / Consumer Behavior

Consumer Nationalism in China

Examining Its Critical Impact on Multinational Businesses

Maggie Ying Jiang

Business & Economics / Consumer Behavior

Pre-Suasion

A Revolutionary Way to Influence and Persuade

Robert Cialdini

Business & Economics / Consumer Behavior

User Tested

How the World's Top Companies Use Human Insight to Create Great Experiences

Andy MacMillan , Janelle Estes

Business & Economics / Consumer Behavior

Priceless

The Hidden Psychology of Value

William Poundstone

Business & Economics / Consumer Behavior

Freedom from Want

American Liberalism and the Idea of the Consumer

Kathleen G. Donohue

Business & Economics / Consumer Behavior

The Effortless Experience

Conquering the New Battleground for Customer Loyalty

Matthew Dixon , Nick Toman , Rick DeLisi

Business & Economics / Consumer Behavior

How We Eat

The Brave New World of Food and Drink

Paco Underhill

Business & Economics / Consumer Behavior

A Behavioral Approach to Asset Pricing

Hersh Shefrin

Business & Economics / Consumer Behavior