Corporate Communication

A Guide to Theory and Practice

Joep Cornelissen

Business & Economics / Public Relations

The Virtues of Green Marketing

A Constructive Take on Corporate Rhetoric

Erik Bengtson , Oskar Mossberg

Business & Economics / Public Relations

Planning and Managing Public Relations Campaigns

A Strategic Approach

Anne Gregory

Business & Economics / Public Relations

Reengineering Corporate Communication

A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates

Uwe Seebacher

Business & Economics / Public Relations

Ethics in Public Relations

A Guide to Best Practice

Patricia J Parsons

Business & Economics / Public Relations

Political Public Relations

Concepts, Principles, and Applications

Jesper Stromback , Spiro Kiousis

Business & Economics / Public Relations

The Routledge Handbook of Health Communication

Jon F. Nussbaum , Roxanne Parrott , Teresa L. Thompson

Business & Economics / Public Relations

Deconstructing Public Relations

Public Relations Criticism

Thomas J. Mickey

Business & Economics / Public Relations

Encyclopedia of Public Relations

Robert L. Heath

Business & Economics / Public Relations

Ongoing Crisis Communication

Planning, Managing, and Responding

W. Timothy Coombs

Business & Economics / Public Relations

Public Relations, Society & Culture

Theoretical and Empirical Explorations

Caroline E. M. Hodges , Lee Edwards

Business & Economics / Public Relations

Becoming a Public Relations Writer

Strategic Writing for Emerging and Established Media

Ronald D. Smith

Business & Economics / Public Relations

The Global Public Relations Handbook

Theory, Research, and Practice

Dejan Verčič , Krishnamurthy Sriramesh

Business & Economics / Public Relations

Creativity in Public Relations

Andy Green

Business & Economics / Public Relations

Crisis Ahead

101 Ways to Prepare for and Bounce Back From Disasters, Scandals, and Other Emergencies

Edward Segal

Business & Economics / Public Relations