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Write to Influence!
Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More
Carla D. Bass, Colonel, USAF (Ret)
Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals,
Web Pages, Marketing, and More
Powerful writing can change your life!
You may be the best candidate for a competitive opportunity–hands down–but if the competition is
better at telling a story, you lose. Powerful writing correlates directly to success,
personal and professional.
Opportunity knocking? Choose Write to Influence! when powerful writing is paramount to your
goals.
With this book you will:Write to win–Make every word count and every second of the reader's time play to your
advantage
Achieve your goals through persuasive communication in legal and many other
applications
Write a resume that stands out ... for the right reasons. Uncomfortable with
self-promotion? No problem–twelve tips make job hunting less daunting
Compose performance reviews–clear, powerful, compelling–for military and civilian
writing
Persuade the reader–Tips on strategic thinking will help you assemble hard-hitting facts to
make your case
Refine your presentation skills. Write and deliver a corporate speech? Learn to give a
spot-on power point briefing
Maximize your internet promotion–leverage powerful words to do just that
Craft professional email–polished, succinct, and effective communication
Make the grade (pun intended) with academic essays for high school thru graduate school
degrees,
e.g., an MBAImprove business writing skills–Avoid the ten most common errors with this
correspondence how-to guide
Attention employers! Write to Influence! is perfect for your employees! Have you read a
paragraph in a report again and again ... unable to understand it? Bureaucratic, textual muck is time
consuming, frustrating, counterproductive, and the bane of today's business products.
Accurate, clear, and concise writing is the lifeblood for effective operations ... in private
business, corporations, NGOs, government agencies and the military, in particular.
Early Reviews:
"Write to Influence! is a gem ... Anyone interested in not just adequate but powerful,
super-charged writing will appreciate this clear discussion of how to produce effective,
attention-grabbing pieces in all kinds of business and real-world scenarios ... where standout
writing means the difference between success and failure.
" –D.Donovan, Senior Reviewer, Midwest Book Review
"Write to Influence! is an essential guide for anyone seeking to improve their writing
skills and inform or influence others with the written word.
I write daily and constantly seekways to improve my writing skills. Write to Influence will be on my desk to help me on that
journey."
–Mark Amtower, Managing Partner, Amtower & Company"Rating – 5 stars. This book is fantastic! It is spot-on for persuasive writing. This
should be the textbook for a class required of all incoming college freshman, and a high school class,
a class for all military officers, and a refresher at most companies ... I don't know of anyone who
would not benefit from this book!
" –NetGalley Reviewer"Carla brilliantly captured in one entertaining, easily read document the nuances of writing that
infuse products with clarity, focus, and direction. If effective writing is your goal, put this
book in your tool kit!"
–Dr. Lani Kass, Senior Vice President,Corporate Strategic Advisor, CACI
"This book should be in every professional's library. I heartily recommend Write to
Influence!
" –Baba Zipkin, Former Senior Counsel, IBM"Write to Influence! will be my go-to-guide for many years to come ... It is now a
must-read reference for all of my employees."
–Rick Mix,President & CEO, Cleared Solutions Inc.
About the author: Carla D. Bass retired as an Air Force colonel after 30 years active duty.
Throughout her career, she:
Worked directly with general officers, ambassadors, congressional delegations, and foreign
dignitaries
Wrote hundreds of personnel appraisals, award nominations, and other competitive packages;
letters for executive-level signature; and elevator speeches and executive memoranda, much of
which was sent to Congress
Composed and delivered briefings to individuals for whom five minutes was significant
Taught writing to thousands of Air Force members for 15 years – to rave reviews that her
techniques work!
Write to Influence! is based on the acclaimed class Carla taught to thousands of Air
Force personnel for 15 years. Students confirmed time and again that these techniques opened doors
and changed their lives.
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