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Why Some Companies Emerge Stronger and Better from a Crisis

7 Essential Lessons for Surviving Disaster

Ian I. Mitroff

Business & Economics / Decision-Making & Problem Solving

Like many companies over the last few years, yours has probably done a great deal to reassess its physical, strategic, and financial vulnerabilities. But there is a huge difference between business continuity planning and true crisis management. Do your company and employees have the necessary ""IQ"" not only to withstand a crisis but also to come through it with strength and confidence?Ian Mitroff, recognized around the world as an authority in crisis management, has created a plan that goes well beyond "disaster preparedness" to help your company get accustomed to working in the face of some unsettling facts:* In an age of terror, cyberattacks, large-scale corporate fraud and more, crisis is no longer a question of if, but of when.* Your company, no matter its size, industry, or location, is not immune from this reality.* Your contingency planning will only be as effective as the human beings charged with putting it into action.Mitroff outlines seven distinct competencies your organization needs to handle crises effectively:* Right Heart (emotional IQ): By accepting crisis as an inevitability, you can process much of the shock and grief beforehand, and avoid making the effects of the crisis even worse through an unconstructive response.* Right Thinking (creative IQ): ""Crises don’t give a damn for the ways in which we have organized the world,"" so out-of-the-box thinking is essential.* Right Social and Political IQ: Understand that your business is subject not only to the particular pitfalls of its industry, but also to the universal and complex challenges that threaten all companies.* Right Integration (integrative IQ): Realize that crises are perceived differently by different stakeholders, and are never simple ""exercises"" that can be ""solved."" Identify and reconcile these perceptions now so that the path is clear when the crisis strikes.* Right Technical IQ: ""Think like a controlled paranoid"" to uncover ways in which malicious forces could cause a crisis
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