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What it Is, What it Was

The Black Film Explosion of the 70's in Words and Pictures

Andres Chavez , Diana Martínez , Gerald Martinez

Performing Arts / Film / General

"From Shaft to Superfly, Foxy Brown to Cleopatra Jones, What It Is...What It Was! presents a vivid pictorial and oral history of the best movies to emerge from a singularly American film movement. The book explores this film explosion. Between 1970 and 1980 over 200 films with Black themes including family dramas, mysteries, horror films, comedies, and action films, were released by both major and independent studios. The book preserves cinema history with the first book to highlight the movie poster artwork while presenting the people who created this history on screen. With the increased use of photography, this period would be the last time that top artists would draw and paint the vibrant bold movie poster images that in themselves were classics. Groundbreaking producer-director-writer Melvin Van Peebles, actors Fred Williamson, Pam Grier, and William Marshall, composer Isaac Hayes, along with many other artists, talk about this body of cinema that has withstood the test of time and influenced American culture. The films are described as powerful, funky, sexy, exuberant, violent, hip, and just plain fun. They also became a target of debate as some coined the sweeping term "blaxploitation." Samuel L. Jackson, John Singleton, Reginald Hudlin, Ice-T, Keenen Ivory Wayans, Quentin Tarantino, and others offer insightful commentary into the history and impact of the films in their work."--back cover.
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