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The Business of Fashion
Designing, Manufacturing, and Marketing - with STUDIO
Kathy K. Mullet , Leslie Davis Burns
Business & Economics / Industries / Fashion & Textile Industry
“No other book compares...This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA
Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.
New to this Edition
· Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards
· Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products
· Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world
· A new Careers Glossary listing job titles and descriptions found throughout the fashion industry
The Business of Fashion STUDIO
Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary
Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.
New to this Edition
· Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards
· Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products
· Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world
· A new Careers Glossary listing job titles and descriptions found throughout the fashion industry
The Business of Fashion STUDIO
Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary
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