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Marketing & Branding
DESCRIPTION
Before you invest your time in this book, you should find the answers to the following questions;
How can this book help you get a job? Why not study online? Why this book?
Ê
Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, youÕll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebookª, Twitterª, Hootsuiteª and HubSpotª certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms.
KEY FEATURES
Complete this book to earn an exclusive certificate in ÒDigital Campaign DesignÓ and ÒSocial Media MarketingÓ
Prepare for Social Media Certification from Facebook, Twitter and more
Digital Marketing Career Guide IncludedÊ
Free Resume templates
45 Digitally Interactive ChaptersÊ
20+ Case Studies
160+ Chapter-wise Interview Questions
Become Job ready in 4-weeks !
WHAT WILL YOU LEARN
Book has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience.
WHO THIS BOOK IS FOR
You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book.
Table of Contents
Social Media Marketing for Each Step of the Digital CustomerÕs Life Cycle
ÊÊThe Digital Customer Life Cycle
ÊÊPhases and Stages of the Customer Experience Funnel
ÊÊÊDigital Ads (Part 1)
ÊÊÊProgrammatic and Real Time Digital Ad Buying (How Digital Ads Work)
ÊÊÊProgrammatic Bidding for ADS on Facebook
ÊÊÊSetting up A Facebook & Instagram Ad Campaign
ÊÊÊFacebook Ad Types
ÊÊÊCreating Facebook AdÕs Creative and Copy
ÊÊÊAd Reporting and Optimization
ÊSegmentation
ÊÊÊConvectional Segmentation
ÊÊÊSegmenting Audience with Facebook
ÊÊÊRemarketing with FacebookÕs Custom Audience
ÊÊÊDigital Behavioral Segmentation Using Custom Audience
ÊÊÊCreating Buyer Personas
Digital Value and Marketing Message
ÊÊÊUnique Digital Value Proposition
ÊÊÊPerceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message
ÊÊÊDesigning a Unique Digital Value Proposition
Digital Media and Engagement
ÊÊÊPaid, Earned, and Owned Media
ÊÊÊSocial Media Engagement
Content Marketing for Social Engagement and Story Telling
ÊÊÊContent Marketing
ÊÊÊUser-Generated Content
ÊÊÊTransmedia Storytelling
Digital Influence Driven Marketing
ÊÊÊDigital Influence
ÊÊÊInfluencer Marketing
UI, UX, CX, and BX for Digital Marketing
ÊÊÊUnderstanding UI, UX, CX and BX
ÊÊÊCX and UX for Social Media
Digital Brand Experience and Management
ÊÊÊDigital Branding
ÊÊÊBrand Promotors and Detractors
Social Listening, Selling, Care, and Crisis
ÊÊÊSocial Listening
Social Selling
ÊÊÊSocial Media for Customer Service, Support, and Delight
ÊÊÊSetting Up Social Customer Care
ÊÊÊManaging a Social Media Crisis
Agile Testing for Social Media
ÊÊÊA/B Testing
ÊÊÊA/B Testing Facebook Ad Campaigns
Digital Ads (Part 2)
ÊÊÊLinkedin Ad Campaigns
ÊÊÊInstagram Story Ads
ÊÊÊSnapchat Ads
ÊÊÊTwitter Ads
ÊÊÊAdvertising on Pinterest, Quora, and Reddit
ÊÊÊGDPR, Budgeting, and Behavioral Psychology
Digital Career Guide
ÊÊÊA Repository of Campaign Case Studies
ÊÊÊJob Guide
ÊÊÊResume Tips and Linkedin for Jobs
ÊÊÊChapter-wise Interview Questions
ÊÊÊCertifications
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