Rate this book
What to read after Visual Merchandising Fourth Edition?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Visual Merchandising Fourth Edition" by Tony Morgan! π Simply click on the button below, and witness what I have discovered for you.
Visual Merchandising Fourth Edition
Window Displays, In-store Experience
Tony Morgan
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world.
It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour.
Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
Are you curious to discover the likelihood of your enjoyment of "Visual Merchandising Fourth Edition" by Tony Morgan? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.