What to read after Promoting Your Self-Published Book: An Independent Author’s Guide To Marketing and Exposure?

Author Marques Vickers’ “Promoting Your Self-Published Book: An Independent Author’s Guide To Marketing and Exposure” is a concise reference guide for authors to market their independently published paperbacks and electronic books.

The book offers valuable tips to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Nearly 300 useful reference websites are provided to enhance social media strategies, website design, revenue outlets, email marketing, soliciting book reviews and media coverage.

“Promoting Your Self-Published Book” stresses a current transformation supplanting the traditional publishing industry. Fresh and innovative creative and revenue opportunities are emerging for entrepreneurial savvy authors, writers, and journalists. The guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an author website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and a writer’s online articulation of their creative vision.

Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, email marketing and the cultivation of a potential and existing client base to establish long-term sustainability.

Chapter #1: The Essential Economics of the Publishing Industry

Evaluating the Financial Realities Behind a Traditional Publishing Contract

The Changing Economic Landscape for Publishers

Substantive Reasons For Self-Publishing

The Precarious Future Facing Traditional Publishing Outlets

Online Reading Habits

Printed Media Versus Electronic Media

Creating An Environment of Success and Self-Determination

Chapter #2: A Fresh Dependency and Integration of Social Media

Maximizing Social Media Reach

The Importance of Hashtags as Reference Beacons

How to Personalize Social Media

The Categories of Social Media Best Suited For Authors

Weblogs

Automating All of Your Social Media Outlets Together

Chapter #3: A Writer’s Website

Attractive Packaging

Your Role in Creating The Design Concept

Designing and Personalizing Your Own Website

Evaluating Your Website Host

Memorable Domain Name

Clarity of Vision

Make Your Site Simple to Navigate

How The Cellular Phone and Tablets Affect Website Layouts

Chapter #4: Drawing Traffic To Your Social Media Pages and Website

Qualifying Your Website Viewers

Search Engines and Indexes

Where and How Often Should You Submit Your Website Pages

Buying Traffic and Ad Words Programs

Electronic Magazines and Weblogs

Chapter #5: Soliciting Book Reviews

Print Media Book Editors

Seeking Out Diverse Coverage and Reviews

How to follow-up with Media Interest

Chapter #6: Cultivating Media Exposure and Email Marketing

Strategies For Sending Out Press Releases

Bulk Email Press Releases

Specific Media Submission Guidelines

Purchasing Mailing and Media Contact Lists

Additional Review Outlets and Their Cumulative Effect

Chapter #7: Cultivating Revenue Streams

Amazon Publishing

Keyword Adverting Programs

Bidding For Placement

Barnes and Noble, Smashwords, Google Play Books

Dropshipping

Pre-Printing Books For Resale

Reference Category Listings

Amazon Related Resources, Author Industry Mailing List Services, Automated Social Media Marketing, Bulk Email Services, Content Community, Currency Converters, Digital and Video Imaging Software, Domain Name Brokers & Registration Services, E-Commerce Shopping Carts, Social Networking Websites, News Media Search Engine Submission Sources, Pay Per Click Traffic, Press Release Services, Search Engines, Self-Publishing Outlets, Weblogs, Website Design Software and Related Services.