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Prediction and Change of Health Behavior
Applying the Reasoned Action Approach
Dolores Albarracin , Icek Ajzen , Robert Hornik
This book is based on a symposium held in honor of Martin Fishbein’s 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania. The book’s chapters are organized around two broad themes that reflect Marty’s major research interests: Attitudes and Behavior and Health Promotion. Marty first started to work on a theory of attitudes while pursuing his dissertation research at UCLA.
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