Rate this book
What to read after Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments" by Granata, Giuseppe! 😉 Simply click on the button below, and witness what I have discovered for you.
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Granata, Giuseppe , Moretta Tartaglione, Andrea , Tsiakis, Theodosios
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies.
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Are you curious to discover the likelihood of your enjoyment of "Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments" by Granata, Giuseppe? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.