What to read after Permission-based E-mail Marketing that Works!?

A leading e-mail marketing expert shares proven secrets to create marketing campaigns, generate qualified leads, and crate long-lasting customer relationships using today's hottest, most effective technology: e-mail. Creating a practical in-box action-plan, author Kim MacPherson shares the unique strengths of using opt-in or permission e-mail, both to acquire and retain customers. She explains the opportunities and strategies for tailoring it use to attract new customers, while highlighting hot-button issues relating to privacy and the secrets of creating opt-in promotions. Featuring practical tips, nuts-and=bots descriptions, and hand-on how-to, this guide is packed with checklists, action items, screen shots, sample forms, and spreadsheets - in short, everything needed to incorporate e-mail into the marketing mix. Short and to-the-point chapters create nuggets of practical insights and action-strategies on all the topics that can make or break a direct e-mail marketing campaign. Customised offers can boost response rates and create highly profitable campaigns for those who understand the basics of testing in an online environment. Hot and fast, Permission Based E-Mail Marketing