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Open Up Your Strategy

Christian Stadler , Julia Hautz , Kurt Matzler , Stephan Friedrich von den Eichen

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Making strategy behind closed doors results in copycat, unimaginative, and biased strategies that often fail. Opening up your strategy-making process to participants from outside the C-suite -- and outside your company -- offers leadership teams access to diverse sources of external knowledge, exposes cognitive biases, and builds the buy-in needed to speed execution. The authors describe the steps leaders must take to successfully implement open strategy at their companies.
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