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New Perspectives on Critical Marketing and Consumer Society
Elaine L Ritch , Julie McColl
New Perspectives on Critical Marketing and Consumer Society is a groundbreaking textbook allowing readers to understand, critique and engage with this disrupted context. Editors Elaine L. Ritch and Julie McColl bring together a range of specialist contributors to identify and examine widespread social and technological disruptions in the marketplace, covering new topics that illustrate new consumer values, through chapters examining:
- disruptive innovation
- 'woke' branding
- data ethics
- social shopping
- inclusive identities
- retail spaces as examples of disruption innovation.
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