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Modern Marketing Architecture: The Official FAPI Marketing Framework™ Guidebook
Emiliano Giovannoni
The FAPI Marketing Framework™ is a sequential marketing planning and management methodology designed to guide leadership teams through the process of building and organizing high-performing marketing functions in companies of all sizes. Learn how to manage your marketing operation using the FAPI Marketing Framework, with over thirty diagrams, real-life cases, and examples—starting from Framing your strategic marketing to creating your marketing Architecture, controlling marketing Production, and acting on marketing Insights. All the knowledge and information to lead the entire marketing process.
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