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Misfit Thinking
Using Design Thinking to Energize Innovation and Creativity
R. Gordon Bennett
Is your organization stuck in a rut and unable to see past the same old ineffective approaches? Misfit Thinking demonstrates how teams can become more innovative in order to actually solve problems, creatively. It is a thorough exploration of and practical guide to Design Thinking for industry, government, military, and non-governmental organizations.
With experience in all three sectors, Dr. Bennett offers key examples of why people across disciplines—and even in daily life—can benefit from clearly understanding the problems they face and using targeted processes to design and test solutions. He features four design models that can be used under a variety of circumstances, an entire chapter dedicated to establishing the conditions for successful design thinking, over 40 ways to generate creative ideas and thinking patterns, a special chapter on military applications, and emphasis on establishing the value proposition.
You’ll find practical suggestions along the way, and a wealth of stories and tips for how to:
become more creative
energize an innovation mentality
become a design thinker
create a design team
generate ideas, and
chart a way forward
Misfit Thinking is a hands-on guide drawn from years of best practices and lessons learned that provides an invaluable resource for executives, team leaders, and students alike.
With experience in all three sectors, Dr. Bennett offers key examples of why people across disciplines—and even in daily life—can benefit from clearly understanding the problems they face and using targeted processes to design and test solutions. He features four design models that can be used under a variety of circumstances, an entire chapter dedicated to establishing the conditions for successful design thinking, over 40 ways to generate creative ideas and thinking patterns, a special chapter on military applications, and emphasis on establishing the value proposition.
You’ll find practical suggestions along the way, and a wealth of stories and tips for how to:
become more creative
energize an innovation mentality
become a design thinker
create a design team
generate ideas, and
chart a way forward
Misfit Thinking is a hands-on guide drawn from years of best practices and lessons learned that provides an invaluable resource for executives, team leaders, and students alike.
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