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Marketing Issues in Pacific Area Tourism
Chris Ryan , John C Crotts , Kaye Sung Chon
Business & Economics / Industries / Hospitality, Travel & Tourism
- the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area
- the relaxation of international travel restrictions
- how formerly insular governments of the region are awakening to the possibility of tourism.
- the potential impediments to sustainable tourism development in the regionMarketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.
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