Rate this book
What to read after Marketing Accountability for Marketing and Non-Marketing Outcomes?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Marketing Accountability for Marketing and Non-Marketing Outcomes" by David W. Stewart! 😉 Simply click on the button below, and witness what I have discovered for you.
Exciting news! I've found some fantastic books for you! 📚✨ Check below to see your tailored recommendations. Happy reading! 📖😊
Marketing Accountability for Marketing and Non-Marketing Outcomes
David W. Stewart , V. Kumar
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life. Measures of firm performance covered include the marketing implications of financial accounting, customer feedback metrics, drivers of brand equity, brand failure, market orientation capabilities, and multichannel attributions. Measures of social interaction encompass environmental and social performance, social networks, and attitudinal word-of-mouth drivers. The final chapter is devoted to measures related to societal outcomes and focuses on attractiveness of inner city for society.
Each chapter presents thought-provoking discussions and new insights which will be relevant to researchers, professionals and students of marketing, branding and consumer behaviour
Do you want to read this book? 😳
Buy it now!
Are you curious to discover the likelihood of your enjoyment of "Marketing Accountability for Marketing and Non-Marketing Outcomes" by David W. Stewart? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.
