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Managing Technological Innovation
Competitive Advantage from Change
Frederick Betz
"Management of technology (MOT) is the crossroads at which technological strategy meets business strategy to create new business opportunities. Managing Technological Innovation, Second Edition introduces technology management and illustrates the importance of managing information technologies, as well as how MOT is carried out with today's physical, biological, and information technologies." "Updated to reflect recent developments in biology, computers, services, and communications, this Second Edition presents helpful information on how this progress has impacted technology management. In particular, new material examines the ethical side of technology to address advances made in biotechnology and human genome research." "Managing Technological Innovation, Second Edition helps managers, scientists, and engineers meet the evolving needs of industry and government alike."--BOOK JACKET.
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