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Managing Sport Events
David J. Shonk , Leigh Ann Danzey-Bussell , T. Christopher Greenwell
Business & Economics / Industries / Park & Recreation Management
Merging research findings with best practices, Managing Sport Events, Second Edition, presents the key principles of event management to prepare students to enter the field with the skills needed to immediately engage in event production and evaluation. With updated references throughout, the second edition emphasizes practical application by offering plenty of contemporary examples and learning opportunities for students:
- New industry profiles at the beginning of each chapter showcase professionals putting theory into practice
- Added sections address emerging trends and topics, such as sustainability and event security
- Examples show how new technologies can be utilized for event management and event presentation
- Scenarios highlighting recreational and community events better represent smaller-scale events such as a local 5K run or a youth basketball tournament
- Case studies and learning activities at the end of each chapter allow students to put theory into practice
- A new web resource offers mini case studies with multiple-choice questions that provide immediate feedback to help students gauge their comprehension
Managing Sport Events, Second Edition, integrates the traditional business segments of sport management with the unique requirements of event management. This guide is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at all levels—youth, high school, college, amateur, minor league, professional, and international competition.
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