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Managing Enterprise Content
A Unified Content Strategy
Ann Rockley , Charles Cooper
Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.
This up-to-date new edition of Managing Enterprise Content helps you:
- Determine business requirements
- Build your vision
- Design content that adapts to any device
- Develop content models, metadata, and workflow
- Put content governance in place
- Adapt to new and changed roles
- Identify tools requirements
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