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Logos
Logo, Identity, Brand, Culture
Conway Lloyd Morgan
In the fight for market share and customer loyalty, the logo is a key weapon in the corporate armoury. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporate culture. Logos are a primary means of communicating corporate values to customers and employees, to shareholders and investors, in the marketplace and in the world.
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