Rate this book
What to read after Journalism and PR?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Journalism and PR" by John Lloyd! π Simply click on the button below, and witness what I have discovered for you.
Journalism and PR
News Media and Public Relations in the Digital Age
John Lloyd , Laura Toogood
Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Are you curious to discover the likelihood of your enjoyment of "Journalism and PR" by John Lloyd? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.