Rate this book
What to read after Industrial Products?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Industrial Products" by Erdener Kaynak! 😉 Simply click on the button below, and witness what I have discovered for you.
Exciting news! I've found some fantastic books for you! 📚✨ Check below to see your tailored recommendations. Happy reading! 📖😊
Industrial Products
A Guide to the International Marketing Economics Model
Erdener Kaynak , Hans Jansson
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Do you want to read this book? 😳
Buy it now!
Are you curious to discover the likelihood of your enjoyment of "Industrial Products" by Erdener Kaynak? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.
