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How to Sell What You Make 3rd Edition
The Business of Marketing Crafts
Paul Gerhards
"A pragmatic account that will ground your right brain sensibilities in tried, true, and new ways of bringing what you make to market." --Pamela Diamond, Director of Marketing & Communications, American Craft CouncilPointers for getting started, selling, exhibiting at trade shows, pricing, and marketing to turn a hobby into a profitable businessUpdated for the digital age, with new sections on creating effective websites and blogs, marketing with social networks, selling online, and using smartphones and tablets for paymentsPrevious editions sold more than 180,000 copies
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