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How to Increase Clientele: 10 Tips for Gaining Repeat Customers
Tasia Lawrence
Anyone can start a business but gaining the trust of the public and establishing customer loyalty takes strategy.
Learn how to use these 10 key elements to build your clientele list and increase your sales.
Strategy
What's your plan of action? How do you plan to go from point A to point B. Point "A" being your starting point, the place where you have yet to determine how you can get and keep the attention of your target market. Point "B" is financial stability through a stream of sales from new and repeat customers.
Vision
What is your vision for your company? What approach do you plan to take to reach and ultimately address your target audience?
Execution
Execution is the work required to carry out your strategy.
Edge
Find out who your competitors are and what their edge is. A company's edge is their advantage over other competitors. Find out what makes them stand out among the rest.
Cyclical vs Non-Cyclical Business
Is your business cyclical or non-cyclical? Do you offer a "need" or "want" product/service.
Website Building
Whether brick and mortar or ecommerce, a website it crucial for ALL businesses. Find out why.
Mailing List(s)
Create a mailing list for your business. Find out why this is important.
Customer Service
Attitude, point of contact, and reciprocity are covered in this section.
Marketing
Marketing is one of the most important aspects of running a successful business. A great product is worthless if potential buyers never see it. Various marketing tools are discussed in this section.
Your "Why"
Why do you want to market this particular product or service?
Aside from money, which we all need, what attracted you to this niche?
Is your product/service fulfilling a need or solving a problem?
Is your business a need or a want?
All 10 topics covered will have a direct impact on customer service and the public's perception of your brand, which will determine your sales potential. Learn how to improve your business and start increasing your sales and clientele list.
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