Rate this book
What to read after Handbook of Research on Consumption, Media, and Popular Culture in the Global Age?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Handbook of Research on Consumption, Media, and Popular Culture in the Global Age" by Ozgen, Ozlen! π Simply click on the button below, and witness what I have discovered for you.
Handbook of Research on Consumption, Media, and Popular Culture in the Global Age
Ozgen, Ozlen
The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media.
The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.
Are you curious to discover the likelihood of your enjoyment of "Handbook of Research on Consumption, Media, and Popular Culture in the Global Age" by Ozgen, Ozlen? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.