Rate this book
What to read after Handbook of Research Methods for Marketing Management?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Handbook of Research Methods for Marketing Management" by Nunkoo, Robin! 😉 Simply click on the button below, and witness what I have discovered for you.
Exciting news! I've found some fantastic books for you! 📚✨ Check below to see your tailored recommendations. Happy reading! 📖😊
Handbook of Research Methods for Marketing Management
Nunkoo, Robin , Ringle, Christian M. , Teeroovengadum, Viraiyan
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Do you want to read this book? 😳
Buy it now!
Are you curious to discover the likelihood of your enjoyment of "Handbook of Research Methods for Marketing Management" by Nunkoo, Robin? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.
