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Games, Simulations and Playful Learning in Business Education

Elliott, Caroline , Guest, Jon , Vettraino, Elinor

Education / Teaching Methods & Materials / General

Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment across business and law disciplines. Chapters cover wide-ranging business areas such as marketing, accounting and strategy and include practical advice, tips and thoughts on how to strengthen existing learning techniques to include a fun element.
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