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Financial Management
Principles and Applications
Arthur J. Keown , David F. Scott, Jr. , J. William Petty , John D. Martin
With its exciting introduction of the Harley-Davidson focus company theme, this book continues to provide a solid, enduring foundation of the tools of modern theory while at the same time developing the logic behind their use. The “10 Principles of Finance” (formerly “Axioms” ) provide the framework, or “the big picture” of finance, which ties the major concepts of the book together.A six-part organization covers the scope and environment of financial management, valuation of financial assets, investment in long-term assets, capital structure and dividend policy, working-capital management, and special topics in finance, and special topics in finance.For an enduring understanding of the basic tools and fundamental principles upon which finance is based.
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