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EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY
Shiny Kochummen & K S Suresh Kumar
1.1 INTRODUCTION
The growth rate of employment in computer centred and Information Technology (IT) occupations is projected to grow 11 per cent from 2019 to 2029, much faster than the average growth compared with other occupations. These occupations are projected to put in about 5, 31,200 new jobs. Demand for these workers will stem from greater emphasis on cloud computing, collection and storage of big data, and information security. IT skills in general, span several industries and therefore, recruitment of talented IT professionals will be highly significant for the overall performance of the sector and the economy.
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