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E-business and E-commerce Management
Strategy, Implementation and Practice
Dave Chaffey
"Ben Clegg - Aston Business School"
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"'I strongly recommend""E-Business and E-Commerce Management to my students. It covers a wide range of e-business applications, offers a valuable selection of real-world cases and provides a bank of online resources that really help students to get the most from their course.'"""
"Jenny Backhouse - University of New South Wales, Australia"
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"'This is by far the best coverage on the subject and the companion website is unparalleled.' "
"Marc Macaluso - Purdue University Calumet, USA"
Stay ahead! In today's fast-paced world of continuous technological development and change you need to know the latest thinking on best practice for e-business. In the third edition of "E-Business and E-Commerce Management," leading authority Dave Chaffey brings the most up-to-date academic thinking and professional practice together in one place.
This bestselling text covers all aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It has a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Here are just a few reasons why you should read "E-Business and E-commerce Management":
- Learn from in-depth cases on global organisations such as Amazon, the BBC and eBay, on regional companies suchas Tesco.com and dabs.com, and on start-ups such as Northwest Supplies and Zopa.com
- Get the latest on new e-business technologies and 'Web 2.0' applications including blogging, Really Simple Syndication (RSS), instant messaging, podcasting, digital TV and mobile marketing
- Understand the challenges of security in the face of hacking, viruses, SPAM, identity theft, and the legal constraints on data protection, privacy and accessibility
- Keep up with cutting-edge e-marketing and E-CRM techniques, such as affiliate, search engine and viral marketing, and the use of 'customer personas' and value analysis
- Learn a structured approach to plan and implement, assess and improve e-business strategy for different types of organisation.
Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, "E-Business and E-Commerce Management" is the essential text to keep pace with technology, strategy and implementation.
Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.
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