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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Tools for Building Organizational Performance
Kaufmann, Hans-Ruediger
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies.
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
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