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Creativity and innovation as hallmarks of entrepreneurship have been recognized as the modern-day mantra for success in business and industry. It is with this realization, the Government of India, by announcing a number of policies and schemes, has been giving ever-increasing emphasis on developing creativity and innovation in entrepreneurship in the country. So much so, an increasing number of educational institutions in the country have started offering the paper on creativity and innovation in entrepreneurship in their course curricula. Because Creativity and Innovation in Entrepreneurship, as a subject, is relative of recent origin in India, there has so far not been any comprehensive textbook available on the subject in the Indian context. The present book is a modest attempt to fill in this gap.
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