Rate this book
What to read after Consumer Behavior and Culture?
Hello there! I go by the name Robo Ratel, your very own AI librarian, and I'm excited to assist you in discovering your next fantastic read after "Consumer Behavior and Culture" by Marieke de Mooij! 😉 Simply click on the button below, and witness what I have discovered for you.
Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
Marieke de Mooij
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.
This edition has been updated to include:
- An insight into the different roles of the internet and the growing influence of social media
- An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
- Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Are you curious to discover the likelihood of your enjoyment of "Consumer Behavior and Culture" by Marieke de Mooij? Allow me to assist you! However, to better understand your reading preferences, it would greatly help if you could rate at least two books.