What to read after Connecting with Upstream Oil and Gas?

Sales and marketing professionals servicing the upstream oil and gas sector want to know their customer, but in an industry so complex, that is not always easy. J. Denver Smart provides a consolidated resource guide of upstream processing, key operations, and business drivers that are relevant to day-to-day operator challenges. It is specifically written to enable upstream product and service providers to identify the unique business value of their solutions. Topics covered include: • the primary market drivers and business parameters that affect the short- and long-term economic viability of upstream operators; • market indicators used to assess current and regional industry trends; • various lifecycle stages of an oilfield and their influence on primary business objectives; and • basic elements, principles, operations, and procedures associated with finding, extracting, and producing oil and gas reserves.

The guide represents fifteen years’ experience in targeting and enabling sales and marketing teams globally to drive incremental growth opportunities in the upstream industry. The content structure, root-cause problem profiles, and cause-and-effect summaries support collaborative problem solving, identifying solution value, and the development of engaging content marketing.