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Competition Demystified
A Radically Simplified Approach to Business Strategy
Bruce C. Greenwald , Judd Kahn
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
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