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Business Trends in the Digital Era
Evolution of Theories and Applications
Bingying Song , Rui Li , Xiaoming Zhu , Yifan Ren , Yingzi Ni
In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story.
The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.
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