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Business to Business Electronic Commerce
Challenges and Solutions
Merrill Warkentin
In the mid 1990s, the widespread adoption of the Web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel-selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began-called business-to-business electronic commerce. Business to Business Electronic Commerce: Challenges and Solutions will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business.
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